Why Do People Buy Jewelry?

People buy jewelry for many reasons:

  • Jewelry reflects the style of its owner. Most people enjoy jewelry for its beauty and how it makes them feel to wear it. Others prefer utilitarian jewelry such as watches, cuff links, or brooches.
  • Jewelry is a gift of love. Engagement rings represent the moment when two people decide to share their lives. Wedding bands accompany the public or religious announcement of a lifelong commitment.
  • Jewelry is associated with major life events. Watches and gold pens are commonly given for graduations, and eternity bands and other gifts of jewelry commemorate anniversaries and moments of celebration.
  • Jewelry has great sentimental value. Jewelry is often passed along from generation to generation, serving as a remembrance of your heritage and a reminder of your loved ones.